Tips For Brand Empowerment
Learn How Influencer Marketing Can Help Your Brand Win Big.
If someone told you that they could fast track your Brand to being successful overnight and take the hard work out of it for you to really win big, you would say fantastic... great, tell me more, I want to know everything about it and how? Let me introduce you to Digital Influencer Marketing the online modern-day version of traditional offline marketing. The real key to remember throughout this blog is that your Digital Brand is worth every ounce of investment, "DO NOT" get left behind and become complacent as a Brand. Win big now and get your authentic and genuine story out there on a Social Influencer Marketing platform for instant global reach through specific Digital Influencer Marketing brand advocates that are the right fit for you. Allow your Brand to gain increased trusted audiences online and establish digital online global long-term relationships with your consumers of your product and above all else stay true to your brand. This blog will be divided into four areas that are most commonly questioned when Brands first approach our Agency DigiInfluencer for a consultation: 1. Who are Influencers. 2. How does Influencer Marketing work. 3. Finding the right Influencer fit for your brand. 4. Success stories on the back of Influencer Marketing. Who Are Influencers?Philip Sheldrake once wrote: "You have been influenced when you think in a way you wouldn't otherwise have thought, or do something you wouldn't otherwise have done" Initially, Influencers are associated by the public as young, good looking, sun kissed, toned celebrities in their prime years that are endorsed with free gifts, often designer ones such as makeup products, nutritional food snacks, clothes, perfumes, holidays to name but a few and inevitably to the envy of us all. We all follow these Influencers, even if we don’t realise it sometimes and particularly in the field of Beauty, Fashion, Nutrition, Sports, Actors, Musicians and Models. We are unquestionably influenced by them and in the trends, they set which in turn helps drive up the sales for Brands very nicely indeed. Influencers in many ways are the most powerful tools of all for Brands and can reach out like no other into specific targeted markets. We have all been influenced believe it or not and have valued their recommendation at some point or another. Why? Because we trust in their brand advocacy, if they are putting their name and face to the product and are so well known then it must be good is the general perception by their followers online. "According to the August 2017 Global Digital Statshot from We Are Social and Hootsuite, 3.028 Billion people actively use social media - that’s 40% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making." ("What Are Influencers In Social Media", no date). influencermarketinghub.com/what-is-an-influencer/ How Does It Work? There is nothing better than the power of word-of- mouth or as some people refer to it as world-of-mouth. When word spreads digitally online it becomes globally positioned for anyone to read/hear in getting your Branded message out there for growth and Sales Revenue Return on Investment for Business Branded success. So then we must ask ourselves well then how does Digital Influencer Marketing work with the latter? Exactly this, the Influencer is the marketeer for spreading the word digitally online to all their followers and fans on behalf of the brand like that of a megaphone reaching out to the thousands and millions of specific targeted audiences. When the two are combined its reach is like non-other and is a force not to be reckoned with in the velocity of target reach audience for the brand to connect. Influencer’s have a genuine responsibility to push the products further along the different sales channels online through photo sharing, blogging, vlogging and actively engaging with followers in the thousands and millions as the product ambassador online and to all their targeted followers on their social media platforms for further Digital Marketing product reach. In ways it can be said that they are online celebratory Sales Agents acting on behalf of a brand for a mutual win. Everything falls back down to results, "results" for the brand becomes results for the Influencer and the longevity of their career with that given Brand. Therefore, it is very much a two-way relationship and it must be seen to work one hundred percent as a perfect fit between both parties or else it becomes another Influencer’s game. When the Influencer gets the fans behind them in following the trends surrounding the product, it’s a real win, win situation for both the Brand and the Influencer and it can fetch right into the millions in Return on Investment for the Brand that ordinarily they could not gain to the same extent that a strong, credible, trusted celebratory Influencer can and not to mention all the likes, shares and follows the Brand then receives too. “This is just the beginning and influencer marketing will only continue to grow at the fastest speed in 2018. So you better start planning a strategy and start building your influencer network” (Ngu, 2017). Finding The Right Influencer Fit For Your Brand The first place to look for the right Digital Influencer for your brand is to go to social media online and see through the use of hashtags and Influencers, who is talking the loudest about your brand or perhaps someone is talking about the same product offering but has not been deployed as an Influencer but has a substantial organic following that can be capitalized on. "it is important for brands to reach out to micro-influencers who share a similar tone and set of values. After all, just because someone is an advocate of a brand does not necessarily mean they will have the type of personality or style that consumers will relate and respond to." (Gilliland, 2017). Finding the right fit for your brand really depends on how many Digital Influencers you want to use, your budget, long-term results and targeting preferences. https://www.econsultancy.com/blog/69161-micro-influencers-how-to-find-the-right-fit-for-your-brand
Success Story- Case Study.
The Old Spice Ad Campaign, which was a huge success back in 2010 and still is to this day thanks to Influencer Marketing.
Influencer Actor- Isaiah Mustafa.
Brand- Old Spice. Video Reach- 5.9 million in 1 day, 23 million in 3 days. Target Audience- Young American Men Note- video went "viral" in 2010. Social Media used- Twitter, YouTube, Facebook "Its success went beyond the wildest dreams of agency and client with 5.9 million YouTube views on the first day alone. By the end of 2010, Old Spice had become the leading bodywash brand for US men with sales up 125%." (Campaign, 2017) Read More At: https://www.campaignlive.co.uk/article/history-advertising-no-191-old-spices-smell-man-man-campaign/1436615#WMpItY8fqi4AELG9.99
Final Thoughts Shared- "Do not" fall behind. Did you know that Influencer Marketing is the biggest and fastest growing customer Acquisition channel trending strong for 2018. Win big, stay big and get noticed! Oh yeah and final, final thought and most importantly stay true to your brand!
Author Of This Blog: Christine Meehan, 12th February 2018.
References-
Gilliland,N(2017)https://www.econsultancy.com/blog/69161-micro-influencers-how-to-find-the-right-fit-for-your-brand (Accessed 12 February 2018) Influencer Marketing Hub, What Is An Influencer? https://influencermarketinghub.com/what-is-an-influencer/ (Accessed 12 February 2018) Terrence,Ngu(2017)http://starngage.com/5-influencer-marketing-trends-for-2018-that-all-marketers-should-know-about/ (Accessed 12 February 2018) https://www.campaignlive.co.uk/article/history-advertising-no-191-old-spices-smell-man-man-campaign/1436615#WMpItY8fqi4AELG9.99 (Accessed 12 February 2018) campaign,HistoryofadvertisingOldSpice'sSmelllikeaman,man'(2017) https://www.linkedin.com/pulse/business-influence-qa-magazine-philip-sheldrake (Accessed 12 February 2018)
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AuthorClaire O' Gorman (Co-Founder Director/Business Development, Digi/Influencer). Archives |